December 14th, 2017 by Jessica Yarbrough
Do people know your story?
One the biggest mistakes that I see new entrepreneurs make is NOT telling their story. They hold back because they fear the judgement of others. The truth is your story allows others to connect with you. The problems you endured, the heartbreaking parts of your journey and the obstacles you overcame, all of these aspects of your journey are ones that your ideal clients can relate to. It allows them to see themselves in you and think “Wow, if she went through all those obstacles and persevered, I can too.”
So don’t be afraid to tell your story.
I know it’s hard to be vulnerable because I once was too. I had shame in sharing my story. It wasn’t that long ago that I became a single mother. I was totally broke and not a place I thought I would ever be, especially to raise a child. I had to move back in with my parents and go on food stamps to support my daughter and I. I started off by taking whatever marketing work I could get. I charged ridiculously low rates. I worked all the time.
It took me more than a year of struggling before I changed my business model, raised my rates, and started making the money I really deserved.
Fast forward to today, my daughter is almost 3 years old and I have built a highly successful consulting business. One of the biggest breakthroughs I had in terms of getting clients and visibility, was sharing my story. I had to let go of the fear of what others would think of me. I had to let go of the judgement I thought I would receive. And you know what?
No one judged me, in fact the response was the opposite, they applauded me for how far I’ve come.
In fact, I know that if I hadn’t shared my story, I would not have experienced this accelerated growth in my business. I wouldn’t have touched the heart of so many women and beckoned them to join me on this journey to the other side. So if you are sitting behind your computer, reading this and questioning if you should share your story the answer is a resounding yes.
Let go of any fears. Share your journey. Share how far you’ve come.
Step into your light and inspire others. Because your story matters and in sharing it, you will release the power any fear still has on you. In doing so, you will become more powerful, more radiant and you will find a tribe of loyal followers who adore you.