October 20th, 2017 by Jessica Yarbrough
You’ve spent weeks, even months, mapping out your strategy, producing the content for your $97 course, building your funnels and membership site, writing email engagement series, and all the other multitude of items on your checklist in preparation to launch your product and finally start making some money.
When all the items on your “to-do list” are checked off, now comes the time to drive traffic. You’ll spend hours on your Facebook strategy and hundreds if not thousands of dollars testing various ads to figure out the right graphics with the right copy and hope that your offer sticks and your funnel is awesome enough to convert….all for a $97 course.
How much money on ad spend until you actually start making money? How long until the profits from your course take you to 5 figures a month? What if your course never makes money? You have to consider the possibility that you’ve spent an enormous amount of time and resources to create a product that gasp, no one wants! It happens, all the time.
Anyone who’s created and sold a course is familiar with this common scenario. It’s not simple. It takes a lot time and energy but most people believe this is the best way to build their business. Start with a lead magnet and ascend people to a low ticket item, then a higher, and a higher.
But what if there was a much simpler way? If you have a burning desire to take this approach, then go for it. I am in no way dismissing creating courses and other digital products. It’s one way, and, if you have the right strategy with the right offer and the right funnel and the right traffic then it probably will make you some money.
But why complicate things? Confucius said, “Life is really simple, but we insist on making it complicated.”
The same is true in business. We are constantly inundated with information from marketers shouting things like “passive income” and “create a course and make lots of money”…but before you start down that path, ask yourself, how do you want to spend your time? What are your income goals and what is the fastest way to reach them?
Is creating a course the best route for meeting your income and lifestyle goals? Consider this… what if instead of a slow ascension to a high ticket offer, you focused on high ticket sales right from the start?
With a high ticket program, you don’t need volume, you just need a handful of qualified leads, people that you can help solve a specific problem with your specific solution. With the right offer, a high ticket program can get you to your income goals in as little as one to three sales per month. And you don’t need to spend a lot on ads.
So if you are a struggling entrepreneur and caught up in buying and consuming courses, creating content, designing your own course, and not getting anywhere, please take a moment to pause and reflect.
Are you overcomplicating things? What’s the path of least resistance? If you want to make money then never overlook the power of simplicity and consider shifting your focus to a simple, high end offer.